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Critical Discourse Analysis of an Episode of All India Radio Program “Mann Ki Baat” by Indian Prime Minister Mr. Narendra Modi

Journal: International Journal of Communication and Media Studies (IJCMS) (Vol.11, No. 1)

Publication Date:

Authors : ; ;

Page : 11-22

Keywords : COVID; All India Radio Program; Political Leaders;

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Abstract

The motivation to study this episode of Mann ki Baat is its timing. It was just one month into the New Year, a year which is full with speculations and hope as the yearlong battle against COVID is still on. Last year humans faced the most dreadful days of present generation due to the deadly virus. The sudden outbreak of Corona, lockdowns, quarantines, deaths, travel restriction and it was almost life coming to a standstill as everything became virtual. So as we ushered into 2021 people in every part of world were looking forward to ‘normalcy' as it used to be before the pandemic hit. But the pandemic have affected everything in a way that its effect is going to be there on almost everything say food, lifestyle, education, commerce, governments or the way people look to the policymakers. Like any other place Indians were also full of expectations in this year. In India as the rollout of vaccination was already in place by the time Prime minister delivered Mann ki Baat (MkB). There were good and bad talks regarding the indigenous COVID vaccine everywhere. Also there was the farmer's protest going on which not only has turned into the ugliest battles of our times on social media but has become a headache for the government as well. The stir even faced the heaviest use of force and check by government. All were speculating and rather waiting for the prime minister to intervene. Then the budget was coming, election rallies in Bengal and Tamil Nadu are going on all of which made the general public as to what the PM has to say. So the situation was ripe for Nation's most powerful representative to address the citizens and thus this MkB deserved coverage and Discourse analysis.

Last modified: 2021-06-18 16:35:42