Values and Image of the Future of Generation Z: Systemic Particularity

The article presents the results of a pilot experiment carried out within the framework of psycholinguistics and aimed identify the structure and content of the value system and the image of the future of generation Z. The relevance of such studies is substantiated; a complex of methods is described that allows: 1) reveal the specifics of the value system and the image of the future as its subsystem; 2) highlight the most significant signs of the studied phenomena in the group consciousness; 3) draw conclusions on the motives determining the hierarchy of values. The results of the analysis allow us conclude that at present there is a change in the connections between the elements of the structure of values, the core of which is the desire for life only by the interests of the inner circle of people and material prosperity. It is assumed that the experimentally recorded trend could be explained either by the ongoing gradual replacement of the values of traditional culture with the values of an individualistic society, or by the contradiction between social archetypes (according to K. Kasyanova), which determine the national type of linguistic personality (according to Yu.N. Karaulov) and the external form of the state as that society section, which quite rigidly tries to fix the main parameters of society of a certain state. It is argued that the lack of a clear understanding of the causes of what is going on, as well as the importance of the problem for society, determines the need for further research in this direction.