Jargonization of the language used in virtual shopping sites: the case of car sales advertisements

In this study, the formulaic expressions that have become jargon as a result of the fact that car shopping has been mainly transferred to internet sites are focused on. In the study, firstly, the relationship between jargon and slang concepts was addressed and other studies related to the topic were mentioned. Then, some explanations were made about the position of the virtual shopping language in the general uses of the language and the nature of this language. In addition, it is stated that the individual language used in traditional shopping can become the jargon of the related social group by transforming it into text on virtual shopping sites. Based on these explanations, the jargonization process of the formulaic expressions in the text of the advertisement prepared for car shopping on virtual platforms was evaluated. It was explained with examples that the guidance of the sellers about safety, cleanliness, less cost and comfort are effective in the jargon of these formulaic expressions. In addition, while expressing these jargons in writing, usage contrary to the standardized language that arises was also discussed. It was explained that these mistakes are sometimes made intentionally to manipulate the buyer and sometimes unconsciously depending on factors such as the educational level of the sellers.