WEB 1.0’DAN WEB 2.0’A BARIŞ ve DEMOKRASI PARTİSİ: 2011 GENEL SEÇİMLERİNDE FACEBOOK KULLANIMINDAN BİR KESİT

In this study, the rationale and usage modalities on Official party website (web 1.0)and Facebook pages (web 2.0) will be elaborated for 2011 General Elections Campaign of Peace and Democracy Party (BDP in Turkish) in Turkey. After evaluating party's web 1.0 presence, van Dijk's discourse analysis method has been employed on the official Facebook account wherein the research team attempted at describing the context, setting and relations within the party ideology around discursive practices. Conceiving the political arena at the time is significant in terms of social media environments as well as Facebook usage practices. Thus, snapshot of the Kurdish political movement and general highlights are reflected and discourse analysis of flows during peak dates in the movement is provided. Furthermore, discussion topics on the official Facebook page are listed; the cites, referencing and the validity of these data for the ideological vision of the political party and the interactivity with citizens are analyzed. The part corresponding to the day of elections on June 12, 2011 of the abovementioned codification is provided in this article. Conclusively, social media environments are elaborated as alternative to mainstream media by the Kurdish political movement as well as Peace and Democracy. Effective Facebook usage practices by the social media team of the party and other members of the Kurdish political movement range from news dissemination, event announcements and distribution to specific instances of agenda-setting.