SIRADAN İNSANIN YÜKŞELİŞİ: SOSYAL MEDYA ŞÖHRETLERİ

Today Internet is considered as the most effective and fastest mass communication media for celebrity culture. Especially as the social media becomes “extraordinary” widespread, it becomes more important for celebrity culture. While social media such as Facebook, Youtube and Twitter is shaped by celebrity culture, it also formulates the celebrity culture. Mass communication media, discovering the power of common man especially by Reality Show, rewrites the celebrity culture with the help of social media which is both user generated content and blows to gatekeeping and gatekeepers. Lots of Youtube, Facebook and Twitter celebrities are seen mythical characters by masses and they involve into celebrity culture. In summary social media provide common man to be a celebrity in a short time and today social media is regarded as the most dynamic celebrity producing way. Lots of common men becoming celebrities especially by the means of Youtube and Twitter, also become a role model for those who want to be celebrity. Today thanks to social media becoming a celebrity is easier and more accessible for common man than in the past.