Role of Social Media in Tourism Sector with Special Reference to Karnataka

Tourism is a complex socio-economic and cultural phenomenon contributing in a remarkable manner to economy of a country. For long time marketing in Tourism was mainly through advertising, publication of Travel Guides, Brochures, Travel magazines etc. Gradually the Electronic media was used to optimize the impact of Tourism business over the revenue of the Country. In the past decade the role of Social Media platforms in enhancing the economic activity in Tourism sector has been remarkable. Social Media is a group of Internet based application that build on the ideological and technological foundation of web 2.0 and that allow creation and exchange of user generated content. To name a few - Facebook, You Tube, Twitter, Pinterest, Instagram, Trip Advisor, Linkedin, Google+ etc.