Impact of Customer Satisfaction on Customer Loyalty in Banking Sector towards Ahmedabad

This paper examined the impact of customer satisfaction on customer loyalty. The objectives were: to determine the relationship between customer satisfaction and customer loyalty and to examine the impact of customer satisfaction on customer loyalty. Survey research design was adopted for this study. Primary and secondary sources of data were used. The primary data includes a structured questionnaire used to elicit information from the target respondents who were customers of a reputable bank in Ahmedabad city while the secondary data encompass the use of related materials, journals and periodicals,. Regression analysis was used to analyze the data.