Vendor Satisfaction with Reference to Sai Deepa Rock Drilling Tools

Vendors are usually rated based on their performance by the firm, however, a good buyer organization allows its vendors to rate them too. This can be basically done to have an effective feedback on the performance of a firm towards its vendor. A good vendor base ensures that the end customer’s requirements are met quantitatively and qualitatively. There are various parameters that a firm may want itself to be rated on and those were brainstormed and finalized. This paper aims to explore the construct of vendor satisfaction as a factor of buyer–vendor relationship quality. Vendor satisfaction is defined as a vendorand#39;s feeling of fairness with regard to buyer organization’s incentives and vendorand#39;s contributions within an industrial buyer–seller relationship. Vendor satisfaction as a complex construct is operationalised through an index, and its determinants are measured using a survey.