SİYASAL İKNA ve SEÇİM MÜZİKLERİ: TÜRKİYE ÜZERİNE BİR İNCELEME

This study focused on music and songs used in political campaigns which made the most permanent effect in the minds of societies. Firstly, political communication, persuasion theories and communication models were explained. The types of strategies of persuasion pursued among these theories and models by the parties that greatly influenced Turkish political history through music and campaigns were analyzed within the article. The article briefly overviewed propaganda concept and propaganda music used during the Cold War. Then, political campaign music used are evaluated in terms of the masses the parties address to and socio-economic developments influencing the voting. The effect of popular culture on elections strategies are elaborated while reviewing the era of 1980-2000. While reviewing the era of post-2000, political communication strategies, implemented by AK Party and CHP, are analyzed comparatively by taking the periodical conditions into consideration.