Consumer Market Outlook and Knowledge Perception Analysis towards Commodity Trading in India

The Indian commodity market requires major investment and commercial activities in the national and regional product markets. The study involves investors? knowledge and consumer outlook of the commodity market with special reference to the agricultural commodities. Management brokerage services can know whether investors understand the commodity market, concern with agriculture commodity, agri-industry and its service sector. The goal of this study is to assess the level of knowledge, perception, market outlook, derivative imagination, profit feasibility, preferably demographics and factors that influence agricultural commodity investment. This study isfollowed by descriptive research project. The self-contained questionnaireswas circulated via mail, google forms and by-hand to collect respondents' data. The questionnaire includes factors that affect investors in the agri-commodity market. In order to understand investors? understanding of the agri-commodity market, investors? opinions primary data were collected as the main data by conducting surveys of 600 individual respondents in Delhi, Noida and Gurgaon region and the secondary data was collected from books, magazines, and other sources. Descriptive statistics, simple tabular, data compilation and analysis was done by using simple statistical tools. The study concluded that, the high rate of return (33.31 %) and wealth maximization (30.67 %) are the two factors where most of the respondents are interested in investing in agri-commodities. So when there is high rate of return the stock brokers and related institutions can expand their customer base in the potential area. Most of the respondents i. e. , 59.33 percent expecting return of 11% to 20%, so companies need to concentrate on this point to enhance their base in the potential area. To increase the consumer base, awareness program can be conducted in simple and understandable ways for the benefit of public. The perception among the numerous potential investors that only very wealthy people can take part in commodities market has to be changed and investors from every walk of the society have to be encouraged to participate. Appropriate publicity and mass media advertisements will help to extend its reach in the potential area.