The Influence of URL Shortener on Pagerank

Ranking in website of a search engine or what we call as the Pagerank is very important in the search results to display relevant and appropriate to the level of importance. Search results in the search engines always associate with the relevant results on the first page, other than that on page 5 and onwards. Using URL Shortener has now become a trend, especially for those who use a shortener of links that are very long. For example, when an upload document in google doc, url given long enough and need a short address which can be used to share on the web or other site and URL shortener provide answers to these questions. But there are some obstacles in the search engine to determine the content of the page, because the address given by the URL Shortener, unlike Permalink URL used by blogs, that are easy on the search engine crawlers by contemporaries, such as Google, Yahoo or Bing. Analysis on the URL shortener on the ranking examined in this study, and showed that shorten a web page that are using URL Shortener adversely doesn’t affect the ranking of search results and outcomes.