An analysis of popularity of Consumer to Consumer websites

Websites on the net are making the world business very effective, challenging and dynamic. Business running with the use of websites in the form of buying and selling is called E- commerce. Among the various types of E-commerce business model Consumer to Consumer (C2C) is spreading in Bangladesh rapidly and getting familiarity among the customers. However, no such recognized study has been done to investigate consumer to consumer E-commerce business model in our country. The main purpose of this study was to find out popularity and strength of the websites, and customers satisfaction of overall buying and selling using the C2C websites. Data were collected from ten C2C websites, and 75 users of the C2C websites. The Age groups of the customers were also analyzed to discern which groups are involved in doing business online. The results revealed that out of ten websites four websites are more popular in terms of Bangladesh ranking and these websites have strengths which are commonly the demands of the users. It is found that the young generation of Bangladesh is more active on these websites for buying and selling their products. However, buyers suggested introducing mechanism for authentication of the sellers for avoiding fraud.