Swot Analysis on Fermented Cassava Industry in Jember Regency

Small and medium entreprises such as fermented cassava industry were subject to sluggish market, tighter competition, declining productivity. Jember is popular as one of the central producers of cassava products particularly fermented cassava. The research aims was to analyze the strength, weakness, opportunity and threats of fermented cassava industy. The metodology used was qualitative research with using survey and exploratory approach. The data used were primary and secondary data. Data collected by doing documentation, interview and observation for 10 fermented cassava industry located in Jember regency. The research found that fermented cassava industy has strength on low production cost, weakness on traditional technology used to make fermeted cassava. . The opportunity for this industry may used higher technology and foods innovation. The threat was on how to produce uniqueness on taste, serve higher quality and quantity of fermented cassava to fullfill the demand.