The Ideology Development Practice through Headline Report about 2014 Presidential Election Campaign on the Media Indonesian Newspaper

This research entitled the ideology development practice through headline report about 2014 presidential election campaign on the Media Indonesian newspaper. This research was motivated by the importance of the role of newspaper as a medium of public information. In addition, it was a media that was dominantly accessed by the public in seeking various informations related to various reports. The report about presidential election campaign became important in the implementation of a direct democratic system that involved widespread public participation in each election of the president and vice president in Indonesia. This reality is an important problem in the present context in which Indonesia is in the process of developing democracy. This study used a qualitative Content Analysis Method. While the analytical approach was the Norman Fairclough version of Critical Discourse Analysis. The result of the study showed that ideologically, the Media Indonesia newspaper has an anomaly. On the other hand, theoretically, external symbols echoed by Media Indonesia newspaper can be ensured to discuss the values of the Pancasila. So that way, this media claimed to uphold the values of the Pancasila by giving space to the opposing parties in it. However, on the other hand, in the practice of management of news coverage, Media Indonesia prioritized the interest of capital owners who are conditional on the values of capitalism. So in the management of media coverage, the practice of the owners of capital domination is so strong. This condition confirmed the hegemony of capital owners working through a group of media management elites (an extension of the capital owners). The imposition of a direct frame mind toward the lower class through overt use of ideological power and necessity. It implied through rules and exclusion expressed through language and discourse.