Creativity Role of Entrepreneurs in Poverty Reduction among Micro and Small Enterprises in Plateau State, Nigeria

Micro and small enterprise sector are major employers of labour in most countries of the world either in the formal or informal sectors. Entrepreneurial characteristic role of creativity in poverty reduction among micro and small enterprises have led to increased income generation in both developed and developing nations of the world. Developed countries of the world were able to achieve development due to the successful roles of entrepreneurs in micro and small enterprises. Nigeria one of the most populous countries in Africa, has over half of its population living on less than one dollar per day. This study aimed at establishing creativity role of entrepreneurs in poverty reduction among micro and small enterprises in Plateau State Nigeria. Descriptive and inferential research designed anchored this study. The study population comprised of registered micro and small enterprises (MSEs) in Plateau State, Nigeria. The sample size comprised of 342 respondents selected through hyper geometric distribution. A standard questionnaire with both closed and open ended questions was administered. The findings of this study revealed that creativity role of entrepreneurs in MSEs played significant role in poverty reduction in Nigeria. The study concluded that MSEs that are creative have high probability of survival and creative MSEs performed better than those that are not. The study recommended among others that micro and small enterprises should be creative and proactive they should engage in research and development and explore new markets among others.