Data Analytics Changing the Pace of Entertainment Industry

The media and entertainment industry is growing at an unprecedented rate, with companies finding it difficult to keep up with the pace. The challenges arise due to pressures to keep the costs down while trying to improve revenues. As a result of all the challenges faced in this industry, it paves the way for the media industry to implement big data. They are driven by the twin needs to reduce operating costs and simultaneously generate more revenue from increasingly competitive and uncertain markets. Media companies are in many respects an early adopter of big data technologies because it enables them to drive digital transformation, exploiting more fully not only data which was already available, but also new sources of data from both inside and outside the organization. This paper presents a wide-ranging overview of the state of the art of big data in the media sector. A survey was conducted among 75 people on the modes of viewing channels and streaming media and habits in TV viewing.