A Study on Consumers Perception towards Organic Food Products in Coimbatore

Food is the means to our survival. We are alert of the fact that the food we eat is adulterated and contaminated, the reason behind this being the use of chemicals, etc. to ripen the fruits and retain the freshness of vegetables. This increasing awareness has caused shifts in consumers tastes and preferences which have led to the domestic as well as global rise in demand for organic products. Awareness and knowledge has become a crucial factor in changing the attitude and behaviour of consumers towards organic foods, which in turn drives the growth in the organic food markets. This study attempted to gain knowledge about consumer perception towards organic food product consumption and socio-economic variables relate to consumer decision-making concerning the purchase of organic foods.