The Effect of Firm Innovativeness, Government Support, and Market Orientation on Sustainability: The Case of Equi-Parco Construction Company

The construction industry is a significant contributor to economic growth through the development of infrastructures. Unfortunately, it is also a significant contributor to various sustainability issues. The study focuses on determining the effect and the relationship of Firm Innovativeness, Government Support, and Market Orientation on the adoption of Sustainability in the construction industry. The study was conducted on Equi-Parco Construction Company, a distinguished Filipino-owned construction company. A total of 110 questionnaires were distributed to top and middle managers of the company and the owner of the company was personally interviewed. Simple Linear Regression, Multiple Regression, and Pearson Correlation Method were all used to analyze the quantitative data whilst Content Analysis was used to analyze the quantitative data. Pattern Matching was performed to synthesize the data and to observe the similarities and differences between the qualitative and quantitative data. The simple linear regression analysis presented each of the variables to have a highly significant effect on the Sustainability of Equi-Parco Construction Company by manifesting p-values less than 0.001. The multiple regression results manifest the same results, by exhibiting an overall p-value of less than 0.001. However, it was also found that Government Support and Market Orientation are more significant than Firm Innovativeness with the former having a smaller p-value than the latter. The study also observed that all variables have a strong positive relationship with sustainability with R-values greater than 0.7. Through pattern matching, the observed trend from the quantitative data was confirmed as the qualitative data presents firm innovativeness as a lesser priority than both Government Support and Market Orientation. With this, it was proven that Firm Innovativeness, Government Support, and Market Orientation all have a significant effect and a strong positive relationship with the sustainability of Equi-Parco Construction Company.