The Study of Impact of Demonetization on Automotive Industry

Demonetization Play an adverse role on automotive industry in Indian economy. The aim of this research is to accent effect of Demonetization on automotive industry in Indian economy. Include two wheeler, three wheeler, four wheeler, heavy vehicles etc. For this research, methodology adopted was to study the decline of sale in the area of Passenger Car segment, study the purchase decision process and its interaction with behavior parameters across all the segments of car. To study the impact of demonetization on Banking & Insurance sector related to automobile sector in Indian economy. Find out the customer preference for purchase of car. Analysis of data with the help of statistical chart. This paper also attempts to consolidate findings & suggestions to overcome present scenario of stagnancy in sales and cultivate future demand for automobile car market.