Customer Awareness and Preference of Life Insurance

India is a county where the average selling of life insurance is still lower than many Western and Asian countries. Second largest population in the world (Indias 2019 population is estimated at 1.37 billion based on the UN data). But the amount of ignorance of life insurance among Indian people is high. Life insurance is essential for any individual, especially major money earner in the family. It helps to protect the lifestyle and home of the insureds family in the event of his/her untimely death. The insurance industry has both the economic and social purpose. It promotes social security and individual welfare. Life insurance is designed to protect family and others who may depend on you for financial assistance. Life is full of uncertainties, we cannot predict the future. Certain incidence can have an irreversible impact on your life and family. Sometime it may course to leave your loved ones. To avoid the financial crisis on your loved ones in your absence it is better to take a life insurance policy. Hence this research paper going to study the customer awareness and preference of life insurance.