Role of the Broadcast Media on Solid Waste Management in the City of Kigali Rwanda

This research emphasized on the role of broadcast media outlets to educate the public on solid waste management in the city of Kigali. Techniques were applied randomly with a sample of 385 people as our target population: 240 people live in the peripheries of the city of Kigali and 145 from broadcast media houses. The researcher enumerated specific objectives in a bid to get more information about solid waste management and how broadcast media houses play a crucial role to educate population about it. Qualitative and quantitative analysis was used to find the role of the broadcast media on solid waste management in the city of Kigali. The appropriate sample size of 385 of the respondents was found by using Cochrans formula to shorten the whole population. The study shows that media play a vital role to aware public about solid waste management on 51.7 percent of respondents agreed the importance of the media to educate the public, 36.7 percent strongly agreed while 11.7 percent disagreed with the broadcast media role to make the public aware about solid waste management issues. Considering the majority of the respondents agreed and strongly agreed the importance and contribution of the broadcast media outlets, it means that media should play a vital role in policy implementation of Solid Waste Management in the peripheries city of Kigali. Considering the results of research and the answers to the research questions, researcher recommended radios and televisions stations to increase the number of programs (media coverage) on environment protection especially on solid waste management to increase a level of participation of the people living in the city of Kigali and suburbs. The following stakeholders like government, leaders of the regulatory authority, the leaders of the city of Kigali, Non-government organizations, owners of the companies, households and community in general are encouraged to put in place policies and sensitize the public on the importance of clean and healthy environment in our city.