A Study of B2B Business Marketing Plan: Mitsubishi Heavy Industries - Crystal Mover
Journal: International Journal of Science and Research (IJSR) (Vol.8, No. 6)Publication Date: 2019-06-05
Authors : Zhang Minghao;
Page : 2266-2276
Keywords : B2B Marketing Plan; Transportation; Mitsubishi Heavy Industries; Pearl River Delta;
Abstract
Mitsubishi Heavy Industries (MHI) is a global leader in delivering proven transportation solutions, with several decades of experience successfully supplying a broad range of advanced transportation systems for urban (intra-city and inter-city) and airport applications. This study made a B2B marketing plan for MHI to provide a LRT service for the one of the most famous resort city Macao and Macao people. By environmental analysis, industrial analysis, competitive analysis, and target market analysis, this study got a EFE (External factors evaluation) Matrix, a IFE (Internal Factors Evaluation) Matrix, a SWOT Matrix, and completed a marketing plan including hierarchy of strategies with a financial plan.
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