Analysis of Factors Affecting the Intention to Use of the Application of Pt. Xyz In Jakarta
Journal: International Journal of Science and Research (IJSR) (Vol.8, No. 10)Publication Date: 2019-10-05
Authors : Rayan Nurbadi; Ir. Togar Alam Napitupulu; Brolyn Pratama; Arinda Amyus;
Page : 446-454
Keywords : E-commerce; PT XYZ; UTAUT; Delone & Mclean IS Success Model; Intention to Use of application of PT XYZ;
Abstract
In the recent years, there have been many of startup companies established in Indonesia. One of them is in the E-commerce field. PT. XYZ as B2C E-commerce which established in 2015 is one of them. Even though PT. XYZ growth rapidly, but the total users of PT. XYZ is much lower than any E-commerce competitors in Indonesia. So there is a need to identify the factors affecting the intention to use of application of PT. XYZ. This study based on combination model of UTAUT model and Delone& Mclean IS Success Model. The results of the data analysis support the model as there are 4 of 6 proposed hypotheses have significant effect.
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