Relationships of Social Networks, Social Responsibility and Destination Decision, A Study of Central Highlands, Vietnam

Social networks have been playing an important role in daily matters these days including economy, social, and entertainment, etc. That social networks are channels for people to communicate, to entertain and to share their real emotions which could be happiness, sadness, joyfulness or even more, and to share valuable knowledge are deserved means to marketers of a destination to reach to-be tourists� destination decisions. Notwithstanding tourism sees social networks its important mentor for development, social accountability of individuals or corporations, and later on their sustainability perception about a related destination are put onto the research focusing on central highlands of Vietnam by the author.