Nigeria Media Awareness Strategies for Gender Equality in Post-2015 Un-Development Agenda
Journal: International Journal of Science and Research (IJSR) (Vol.8, No. 10)Publication Date: 2019-10-05
Authors : Afulike Don Christian; Anumadu Adaeze Victory; Ihechu Innocent Paschal; Ndukwe.U. Emmanuel;
Page : 1163-1169
Keywords : Awareness; Development; Gender; Media; Nigeria;
Abstract
This study x-rays the social consciousness and idea of social oppression which calls for accelerated attention and implementation for gender equality essentials for post-2015 UN Sustainable Development Goals (MDGs). The research adopted mixed methods research involving a triangulation of content analysis and survey using multi-level cluster sampling technique to select 600 respondents from Nigeria�s six geopolitical zones with analysis on some media organisations. The study further discovered that the UN post-2015 gender equality development agenda has not been fully reported and propagated by the media; as the level of awareness especially among women is low. The study therefore, recommended that the media should re-strategize with premium on coverage and reporting of UN Post development agenda, while Indigenous communication approaches should be adopted.
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