Characterization of Camel Milk Marketing and Opportunity for Market Orientation in East and Central of Sudan

This study was conducted at states of Red Sea, Kasala, Gadarif, Gezira and Khartoum- in the Sudan. The study was based on well designed questionnaires to obtain information on camel milk marketing using complete random design. A total of 376 questionnaires were filled during meeting with the (camel owners, camel milk consumers and camel salesmen) through field visits at production areas and sell points of the camel milk. Result revealed that most of the camel owners 68.7 % in the studied states do not sold the camel milk while, 27.6 % of the owners sold the camel milk. The majority of the respondent owners (68.3 %) stated that they do not sold camel milk because of the restricted tradition and customs of their societies. More than half of the respondent owners (57.9 %) stated that they sold 75 % of their camel milk yield. Result reported that the amount of camel milk purchased by salesmen were very few, however, the daily ratio of camel milk purchased between 10 20 kg was 73.8 %. Moreover, The purchase price of a liter of camel milk ranged from 2 to 20 SDGs. Additionally, the daily sold amount of camel milk ranged between 5 - to 40 kg. The sold amount of camel milk between 10 20 kg ranked at the percentage of 65.9 %, while, the sold amount between 5 10 kg ranked third by 28.9 %. Small proportion of respondent salesmen (5.2 %) reported that they daily sold between 20 40 kg of camel milk products. Concerning the constraints facing camel milk distribution, most of salesmen (79.3 %) stated that the high selling Prices was one of the major obstacles limiting the distribution of camel milk in the study area, followed by the limited camel milk processing (81.6 %), then came the limiting of demand (55.3 %), while the limiting of profits and Taxation fees (23.7.4 % and 5.3 %, respectively came last.