Integration of Technology Acceptance Model and Theory of Planned Behaviour of Intention to Use Electronic Money

This study is to examine the factors that affect attitudes toward using and intention to use server-based or smartphone-based electronic money as a means of transaction. The factors to be analyzed are perceived usefulness, perceived ease of use, product knowledge, attitude, subjective norms and perceived behavioral control. This research uses combined model of technology acceptance model (TAM) and theory of planned behavior (TPB) with product knowledge as an additional variable. The research data was obtained by distributing questionnaires to 143 respondents. Partial Least Square - Structural Equation Modeling (PLS-SEM) through Smart PLS software is used to analyze the data. The results show that attitudes toward using of smartphone-based electronic money is affected by perceived usefulness and perceived ease of use. Attitudes, subjective norms and perceived behavioral controls affect the intention to use smartphone-based e-money. Smartphone-based electronic money with the most recent smartphone tool was introduced in the country compared to other banking products even compared to chip-based electronic money. As a relatively new product, massive promotion strategy becomes a necessity. Issuers to engage in more focused marketing strategies by reaching market targets that can increase awareness and public intention to use smartphone-based electronic money.