Potency of Tourism Education (EDU Tourism) in Lombok International Airport, Indonesia

Educational tourism is a new market opportunity for tourism services business. Airport as an air transport supporting infrastructure turned out to have the potency to be developed into educational tourism destinations (edu tourism). The study was conducted at Lombok International Airport. The objectives of the research are (1) to explore the potencies that can be used as capital or assets in educational tourism planning (edu tourism) in Lombok International Airport, (2) to identify problems that become problems in manifesting educational tourism in Lombok International Airport and (3) find the right solutions for the problem. The sampling method used was snowball sampling. Research subjects consisted of airport community (stakeholder), element of education and element of tourism. The data were collected by interview, observation and focus group discussion (FGD). Data were analyzed using descriptive qualitative method and resulting a participatory mapping. The results showed that Lombok International Airport has the potency to be developed into educational tourism destination (edu tourism) although there were still problems that need to be solved. The research resulted in 3 (three) models of different travel routes in airports that have potency and advantages respectively.