Exploring Factors Influencing Electronic Money Adoption (Qualitative Study of Line Pay E-Cash in Jabodetabek)

LINE is the biggest chat application affiliate with Mandiri bank to launched LINE Pay e-cash. This study aims to explore factors driving LINE Pay adoption in the users life. Variable examined from Bezovski which are Relative Advantage, Compatibility, Complexity, Cost, Trust, and Security Risk. Primary data was gained from in-depth interview within 17 interviewees, observation and documentation. Purposive sampling was conducted due to condition of this research. This research carried out through the triangulation method. The research conclude that first withdraw features and additional cost transaction have negative effect in adoption LINE Pay. Second, Promotion Price is become another reason of adopting LINE Pay.