Fish Export Optimization On Cold Supply Chain

The cold supply chain of fresh and perishable food is crucial to preserve and to extend and ensure the shelf life of products, such as fresh fish. This cold supply chain is commonly used and cost effective compared to continually increasing production to meet increasing demands for these foods. Fish and Fishery products are among the most traded food commodities worldwide and there is a growing number of exporting countries focus their export on these products. Planning an efficient cold supply chain to optimize fish export is starting by identifying factors that have a crucial impact on fish export activities as well as estimating costs to maximize these factors according to their priorities. This research aims to optimize fish export using Goal Programming method and Analytical Network Process (ANP) approach where the integration of these methods gives the estimated cost to be minimized as well as to maximize the factors that count as an important role in fish export. Based on the results obtained, the priority order that affects fish exports is equipment, policy, quality, quantity and price. Equipment becomes a crucial factor because to get the fish with the best quality required a complete tool with good condition. From the order of priority, goal programming is modeled. The result of goal programming gives estimation of cost to be spent by 3 actors. These are fisherman, port and company. Cost estimation for fisherman is IDR 1, 060, 120, 000, for port is IDR 658.458.700 and for company is IDR 657.224.000. The cost will be allocated to maximize equipment, quality and quantity.