Technique of Breast Feeding - There is no Substitute for Mother's Love, There is No Substitute for Mothers

Globally, there is decline trend of breastfeeding reasons for declining breastfeeding includes lack of knowledge and confidence regarding breastfeeding techniques. The strategy of the Integrated Management of Neonatal and Childhood Illnesses (IMNCI) has recommended a systematic assessment of breastfeeding and it has emphasized on the counseling of the mother on the proper positioning and the attachment of the infant to the breast. Breastfeeding confers benefits on both child and mother, including helping protect children against a variety of acute and chronic disorders. Mothers' poor knowledge about the correct breastfeeding attachment and positioning technique and negative attitude toward breastfeeding, particularly in developing countries, may influence practice of effective breastfeeding. Health education and supporting the mothers while they were breastfeeding is useful tools in improving the positioning and the attachment of the baby to the breast.