THE INFLUENCE OF ISSUE “THE SON” FACTORS ON ELECTION CAMPAIGN COMMUNICATIONS OF GOVERNOR AND VICE GOVERNOR OF SOUTH SULAWESI 2013

Direct elections for the post of executive and legislative candidates spawned the creation of communication to attract, mobilize and atract voters. This study aimed to (1). Effect of issue of the son “Ilham - Azis” the behavior of voters in the election of Governor and Vice Governor of South Sulawesi Province in 2013 in Enrekang. (2). Influence of political money “Ilham - Azis” the behavior of voters in the election of Governor and Vice Governor of South Sulawesi Province in 2013 in Enrekang. (3). Influence of political machines “Ilham - Azis” the behavior of voters in the election of Governor and Vice Governor of south sulawesi Province in 2013 in enrekang. (4). Dominant varible effects on the behavior of voters vote “Ilham - Azis” inspiration in the election of Governor and Vice Governor of south Sulawesi Province in 2013 in Enrekang. The researc was conducted in Enrekang. Selected samples with disproportionate random sampling as much 210 people. Data collection method used were focus group discussion and questionnaires. Data were analyzed with regressio. The results showed that all three varibles positively influence the behavior of voters in choosing a pair Ilham - Azis on the election of Governor and vice Governor of sulawesi in 2013 in enrekang, but the most dominant is the Son of Local Issues