Performance Measurement of PT. Gemilang Kencana Abadi Using Balanced Scorecard Approach

This study was conducted to find out and identify the results of PT Gemilang Kencana Abadis current performance measurement. The goal is to analyze the aspects that need to be improved as an effort that can be done to improve performance and achieve the companys target using balanced scorecard approach through four perspectives such as financial perspective, customer perspective, internal process perspective, learning and growth perspective. This research also uses the Analytical hierarchy process (AHP) approach to assist in making strategic decisions to improve companys performance. The result of this study indicate that the PT. GKAs performance in 2017 is in the medium category with a score of 86, 50. Strategic targets within the red category are improving relationships with new customers and improving employee skills.