The Development Strategy of Peanut (Arachis Hypogaea) Agribusiness to Improve Farmers Revenue at Bantaeng Regency

The present research was aimed to observe the internal and external factors in the development of peanut agribusiness, alternative strategies that can be made, and priority strategies in carrying out peanut agribusiness development to improve farmers revenue at Bantaeng Regency. This research sample was called informants. They were taken using snowball sampling technique, starting from the key informants. The research results indicate that the development of peanut agribusiness at Bantaeng Regency is very much dependent on the internal and external conditions, starting from the upstream to downstream. The Internal factors indicate that the strength lies on the farmers very limited capital. The external factors indicate that the opportunity lies on the water availability, and the threat lies on the high pest attacks. Based on SWOT Matrix, the alternative strategies for the development of peanut agribusiness at Bantaeng Regency are Improving Peanut Production, Developing Marketing Area, Optimizing potentials of natural resources, Human resources and existing equipment resources, Creating and developing peanut production and processing technology, Farmers extension and counseling for peanut cultivation and processing, Holding routine meeting to bridge the government and Farmers/Group programs and home industry, Improving quantity and Farmer Groups role, Improving farmers Science And Knowledge quality through education and training, Conducting coordination and cooperation among farmers, providers of production facilities, merchants, home industries and financial institutions, Strengthening governments policy on the determination of basic price and interest rate, Creating special area for peanut cultivation, Improving the use of organic fertilizer and pesticide, and environmentally-friendly housekeeping equipment. Based on AHP analysis using expert choice 11 applications, the priority strategy for the peanut agribusiness development at Bantaeng Regency is to implement coordination and cooperation among farmers, production facilities, merchants and home industries and financial institutions with a score of 0.131.