Cyber Threats through Various Digital Marketing Techniques in India

The massive Indian market is changing fast. Internet access is mainstreaming among professionals and the use of mobile is intensifying. More people spend more time online in India every year, and the digital tools and sites they use play an ever-growing role in their lives. Smart marketers keep on top of the scale of change and ensure their marketing strategies and touch points mirror where the consumer is spending their time. A cyber threat can be both unintentional and intentional, targeted or non targeted, and it can come from a variety of sources, including foreign nations engaged in espionage and information warfare, criminals, hackers, virus writers, disgruntled employees and contractors working within an organization. In this paper, we investigate and study the cyber threats through various effective ways of Digital Marketing in India