The Effect of Total Quality Management (TQM) on the Organizational Growth of Adama Beverages: A Marketing Mix Perspective

This paper examined the effect of Total Quality Management practices on organizational growth in Adama Beverages. Specifically, determining the effect of total quality management on organizational growth, the impact of marketing mix produce on organizational growth and the long term effect Total quality management on organizational growth. Explanatory research design was adopted. The target population comprised head of departments and distribution unit in Adama Beverages whose total population was 120. The sample size of 90 respondents was drawn using stratified random sampling. Questionnaires were used to collect primary data. Statistical Package for Social Sciences (SPSS) was used to perform data. The findings support the hypothesis that there is a positive and significant effect of total quality management on organizational growth thus any organization managers aiming to achieve organizational performance should pay close attention to all the elements of total quality management.