The Socialization Process Analysis of the Importance of Clean Water Pipe by the Tangerang City Government Inovercoming Clean Water Crisis

This study aims to analyze how the socialization process that Tangerang City Government does about the importance of the installation of clean water pipes as an effort to overcome the clean water crisis in Kedaung Wetan. This research uses qualitative method with case study design. The uniqueness of this case is the high intensity of socialization conducted by the Tangerang City Government has no significant impact on the increasing number of people who install the Clean Water Pipes. The results showed that this socialization was carried out because of the high potential for water pollution caused by industrial waste and a high population density in Kedaung Wetan, Tangerang City. The socialization was carried out in several stages (processes) 1) determining the target citizen of the socialization program, 2) arranging the message of socialization, 3) determining the method of socialization, and 4) choosing the medium of socialization. The socialization media used is a direct presentation (face to face presentation) in front of the citizen of Kedaung Wetan. Based on the findings and analysis of research results, the research recommends several things 1) in the stage of identifying the citizen, the survey should be conducted regarding the level of public understanding of the importance of clean water for the citizen, so that the results of this survey can also be used as preliminary data in compiling messages of socialization, 2) socialization media should be made more varied, for example adding posters, leaflets, and advertisements on the radio. With the addition of socialization media, it is expected that the dissemination of socialization messages can reach the public more. For posters and leaflets are recommended to be shared and installed in public spaces, and 3) it is suggested that the socialization process involves various other stakeholders to become communicators. Parties that can be involved include housewives, youth organizations, students, and citizen leaders as opinion leaders.