Media Convergence Strategy - A Study Case of Kompas Group (Harian Kompas, Kompas.Com and Kompastv)

Convergence can be said as a combination process of traditional communicates media with the internet. This convergence causes a radical change in handling, providing, distributing, and processing all forms of visual, audio, data, and many others. Whenever a process of convergence happens in a media, there is also a transformation process inside the organization. If in the old time an organization at least has one editor in chief in every media platform, but by the media company this research uses qualitative approach and descriptive method with the usage of narrative and thematic analysis techniques. The result states that multimedia, multichannel, and multiplatform (3M) are one of the media convergence transformation strategies, the implementation of transformation strategy of media convergence adjusted with the ability of investing the context of needs and culture and doesnt get snare only with the technical company, contextual convergence and repacking become the new models of media convergence transformation strategy.