Rick Hanes Guitar Aesthetic Study: Creative Industrial Arts Products Sidoarjo (Indonesian) with the Worlds First Gadget-Based Guitar Effect Technology

One of the creative industries that managed to penetrate the global market is the artistic creative industry art of Rick Hanes from Sidoarjo, East Java. Guitar rick hanes won the Guitar of The Years 2012. Guitar rick hanes has managed to penetrate export markets spread across the United States and Europe. Especially after Guitar Rick Hanes became champion in Guitar Of The Years 2012, the ordering of Rick Hanes Increasing. It can not be separated with the aesthetic aspects that exist on Rick Hanes guitar that is able to bring this art product has such achievements. This study aims to describe the profile and aesthetics of Guitar Rick Hanes Guitar Rick Hanes product of creative art industry Sidoarjo. This research is a qualitative research, with the object of research is Guitar Rick Hanes. The results show that rick hanes guitar profile has many advantages. The aesthetics of Rick Hanes guitars are contained in aspects (1) modern and sophisticated guitar forms, (2) appropriate finishing and harmonious colors, meaningful and appropriate characters, (3) Balinese carving ornaments applied to one of Rick's guitar yip Hanes is very aesthetic, (4) new technological breakthroughs provide practical and economical functional value to the theory and concept of economic aesthetics applied to Rick Hanes guitars.