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Exploring Mobile Analytics for Business Intelligence?

Journal: International Journal of Computer Science and Mobile Computing - IJCSMC (Vol.3, No. 12)

Publication Date:

Authors : ; ;

Page : 603-611

Keywords : Mobile Analytics; Mobile Metrics; Data Collection; Segmentation Analysis; Retention Analysis;

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Mobile analytics studies the behaviour of mobile application visitors. Data collected as a part of mobile analytics typically includes page views, visits, visitors and countries along with information specific to mobile devices such as device model, manufacturers, screen resolution, device capabilities, service providers and preferred user languages. Thus, here we are going to explore some set of tools that provide capabilities as event tracking with better extraction of it’s semantic, as well real-time data collection and reporting that will include monthly active users, active users for particular time instance as well providing geographically located active users with the help of map. Also, we will design normalized, actionable metric to assess user engagement over arbitrary period of time for particular event of an application. We can also track the steps completed by user, and the ratio of dropout customers in each step. The semantic report will get generated for all the actions getting performed in applications.

Last modified: 2015-01-08 19:18:19