The Effect of Proactive Personality and Perceived Insider Status Fit on Employee Innovative Behavior: A Moderated Mediation Model

Enhancing the core competitiveness of modern enterprises are increasingly dependent on the individual innovative behavior. Previous research is less focus on the personality traits and context-aware, it neglects egocentric awareness and intrinsic motivation of innovation subject. This article based on 379 sample data for empirical research, which are from some Small and Medium-Sized Sic-tech Enterprises in Xian high-tech development zone. Analyzing proactive personality, perceived insider status, inclusive leadership how to affect employee innovative behavior. And based on the AMO theory and social identity theory, building the influencing mechanism of these three factors effect on employee innovative behavior. Research shows that proactive personality and perceived insider status are better, employee innovative behavior will be motivated; perceived insider status has mediated influence between the proactive personality and employee innovative behavior; Inclusive leadership as a moderating role is significant positive during mediation of perceived insider status. The present study provides an understanding of the mechanism through which proactive personality affects employee innovative behavior by integrating social psychological and social network perspectives, and these results should be effective ways of enhancing employee innovative behavior.