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Green Marketing - A Changing Concept in Modern Business
Journal: International Journal of Science and Research (IJSR) (Vol.7, No. 12)Publication Date: 2018-12-05
Authors : Swathi Krishna;
Page : 857-858
Keywords : Ecological marketing; Sustainable development; Eco-friendly product;
Source : Download
Find it from : Google Scholar
Abstract
Environmentally responsible or green marketing refers to the satisfaction of consumer needs, wants and desires in conjuction with the preservation and conservation of the natural environment
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Last modified: 2021-06-28 20:23:20