Effectiveness of Social Media in Road Traffic Congestion Management in Cities

Traffic congestion is common in major cities negatively impacting countries economies. Conventional traffic control methods are unresponsive to emergent situations on the roads. Social media has become an integral part of peoples lives in solving problems. This paper assesses its influence in traffic congestion management in cities. Four determinants are identified namely users expected gain in status, obligation to others, unselfishness and direct compensation. The study found that social media usage positively influence road traffic management. Users derive satisfaction from active participation and selflessness. Social platforms unite users in a communication network where up-to-date traffic congestion information is propagated rapidly.