The Ratings of the Programs Offered in TUM's School of Business and its Competitive Edge

TUM originated from MIOME in 1958 and gained its charter as an independent university in 2013. In spite of being the oldest institution to have been established in Mombasa County, it is facing fierce competition from mushrooming of many satellite campuses from other universities. We discuss the two common models used for rating universities and university programs. We then apply Multi-Criteria Decision Analysis (MCDA) technique and present a novel approach of data collection and integration. Specifically, the MCDA provides rating of School of Business (SoB) programs against competitors. The findings reveal that SoB program have been under-rated in comparison to competitors. Unless SoB take some drastic and maneuvering strategies, it will continue to lose the competitive edge. Such strategies include, but not limited to, improving marketing, advertisement, accrediting programs, mentorship, students accommodation, infrastructure, customer care, graduation rate, management and centralization of the departments.