Relationship between Export Promotion Programs and Export Performance: Does Perceived Usefulness Matter?

Several countries have established many export promotion programs to activate their companies exports product around the world. This study aims to investigate the relationship between the effectiveness of export promotion programs used and export performance in Sudanese export firms, the mediating effect of perceived usefulness, the data have been collected from 68 senior managers of export firm in Sudanese exporting companies. Questionnaire was used to collect the data, overall response rate was 68 %. Many statistic tools have been utilized, reliability test, exploratory factor analysis, correlation analysis and hierarchical regression to the goodness of measures and interrelationships. The results showed that export promotion programs significantly influenced the export performance, also perceived usefulness significantly influenced the export performance, beside the significantly relationship between the export promotion programs and perceived usefulness.