Intellectual Reactance of Ink

In the era of brand promotion, brand identity and packaging developments, printed image or the data provided on package, it acts as informing, legal and authorizing matter for product. Printed matter whether it is graphical illustration, numerical figures or coded signs, all these are provided to enhance product appearance and increase product coverage. To enhance appearance or identity of product label plays an important role and now a day these labels are become interacting and smart, which gives the information about product, package and condition of product i. e. whether you can consume or use this product or not. These labels have all these smart interacting or indicating features because of the ink which use to print these labels. Using different physical, chemical and optical properties of ink with combination of different printing processes, we can have many indicating or interacting features in printed labels. Here we will discuss different inks used many application according to characteristics of inks.