Multi-Platform Strategy: Tencent Case Study
Journal: International Journal of Science and Research (IJSR) (Vol.6, No. 3)Publication Date: 2017-03-05
Authors : Yuan Rong; Long Jiancheng;
Page : 110-115
Keywords : two-sides platform; network effect; economies of scope; case study; Tencent;
Abstract
Two-sides platform is hot topic in the new networked economy, and it is applied in many areas. Network effect is always appearing with two-sides platform. This paper use case study method to figure out how the platforms and services of Tencent contribute to each other and what results these interactions bring under the effect of economies of scope and economies of density theory. This thesis shows that 14 platforms of Tencent belong to four types and six secondary classifications of two-sides platform. The complex interactions between them result the decrease of costs and increase of users and traffics.
Other Latest Articles
- High Secured Attribute Encryption Based System for Military Data Retrieval
- In-Vitro Antimicrobial Activity Phytochemical Screening of Phytolacca acinosa in Kashmir Valley
- IOT based Garbage Management System
- Morphological and Molecular Identification of Malaria Vector in Three Sites in Kordofan Region with Exposure of Plasmodium Falciparum as Malaria Parasite
- Applying Artificial Intelligence Techniques for Devising Recommendation System
Last modified: 2021-06-30 18:07:59