New Media and Sustainable Development in India

Sustainable development is development that meets the needs of the present without negotiating the ability of future generations to meet their own needs. The concept of sustainable development can be construed in many different ways, but at its core is an approach to development that looks to balance different, and often contending, needs against an awareness of the environmental, social and economic limitations we face as a society. India makes up 2.4 percent of the world's land, while supporting 16 percent of the world's population. Currently, India is facing rapid and widespread environmental degradation at alarming rates. Mismanagement and overuse of India's once abundant forests has resulted in desertification, contamination, and soil depletion throughout the sub-continent. This has serious repercussions for the livelihoods of hundreds of millions of Indians that live off the land. Sustainable growth and development, Green growth, Human development, Social protection Urbanization, Land reforms, public sector institutions, Centre-State co-operation, Federal Republic of India and Regional co-operation. For the sum-up these challenges, media plays a vital role especially the new media because it trending the youth in a very passionate manner. After the Independence, these newspapers were initially not sure about their role in the democracy because now the governments at the Centre and at the states were run by the natives. They could not thus continue the anti-establishment stance. Internet was born in USA in 1960s to aid defence and scientific project. In India also, Internet was introduced by research institutes. India had approx.80, 000, 000 Internet users (not subscribers) in 2011 compared to 5, 000, 000 at the turn of the last century. The recent developments can be cited at the websites like planningcommission. nic. in, e-choupal. com, http//agmarknet. nic. in etc. Now in this paper we are going to empirically testify the trends and scenario of the sustainable development in India on new media.