Image Variety on Purchasing Decision of Rice Seeds in Sidrap

Varieties image is the determination of the purchase of rice seeds. This study aimed to analyze the influence on purchase decisions Image varieties of rice seed. This study was designed with a qualitative approach. Data collected by observation, interview, and documentation and descriptive analysis. Ciherang the most varieties preferred by farmers in planting by the percentage reached 42 %. Mikongga varieties are second which is widely used by farmers with the percentage reached 27 %. As many as 31 % divided by several varieties of rice seeds as Inpari 4, Inpari 14 inpaari 36, Inpari 9and Situbagendit. Ciherang is a variety of the most influential image in the purchase of rice seed in Sidrap