Financial and Nonfinancial Performance of Micro Enterprises in Selected Area in Malaysia

Malaysian economic growth is greatly contributed by the micro enterprises as the highest establishment among Small and Medium Enterprises (SMEs). Thus, this study aims to measure their performance in term of financial and nonfinancial aspects. By using sampling methods include cluster, simple random and convenience sampling, a total of 200 sets of the questionnaire have been distributed to micro enterprises in service sector equally in Malaysia area includes Wilayah Persekutuan (WP) Kuala Lumpur, Selangor, Kedah and Kelantan. The result of this study shows that most of the selected micro enterprises have good financial and non-financial performance. This study is valuable for practitioners such owners/managers which will help them to make a better strategy in order to improve and enhance their enterprises.